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How to Become a Pinterest Manager

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  By Forrest McCall | Last Updated:  September 30, 2021

If you are a big fan of Pinterest, pursuing a career involving this platform might sound like an ideal choice for your own business. One of the best job choices on this social media site is becoming a Pinterest manager. For this career, all you need is a basic understanding of the platform to succeed in gaining your first client.

There are a few critical things you should know to be the best at Pinterest management. It is a unique job that requires a lot of hard work and creativity to be successful.

Keep reading to learn how you can become a Pinterest Manager, how much money you can make working as a Pinterest manager, and much more. Let’s get started!

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What is Pinterest?

Pinterest is a visual social media platform that has been around since 2010. With over 454 million monthly active users – it’s one of the largest social media sites creators can use to grow their following. Whether you have a Pinterest account for fun or use it as online business owners do, it is a great platform to share your life, view fun images, or promote a company.

On Pinterest, you can post images and place them on boards for all to see. These can be pictures of your own or reposts from somewhere on the site. Many small companies use quality Pinterest boards to earn money on social media platforms and establish themselves via website traffic. Some companies operate solely off of Pinterest, gathering customers from clicks and building their presence online.

Running a popular account on Pinterest is a lot of work, and running an entire business is practically impossible if you have many customers. This difficulty is where a Pinterest manager steps into the picture.

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What Does a Pinterest Manager Do?

If you decide that Pinterest management services are something you want to pursue, you might wonder what Pinterest managers do on a day-to-day basis. A successful Pinterest manager should be familiar with the tasks they will have to face in their job.

Keep reading to learn about all that Pinterest managers must do daily. There are a lot of items a Pinterest manager covers, all of them bearing equal importance. Once you know what you will face, becoming a full-time Pinterest manager will not seem like such a daunting task.

Schedule Posts

The first thing a Pinterest manager does is schedule posts for a Pinterest business account. This organization will allow company pins to be presented in an orderly and timely manner that attracts consumers. Many businesses do not have time to post regularly. You will make sure that they keep up with the consistency a search engine adores.

Scheduling posts involves:

  • Schedule pins that will go up on that day
  • Deciding the ideal time for posting
  • Determining the best days of the week to post
  • Choosing the frequency of the posts

Scheduling is vital to the success of a Pinterest business, as algorithms and individuals flock to frequent and routine posting.

You might also pin other people’s posts to add a little variety to the page. Scheduling posts and curating the content that goes online is vital to the image of the brand. It should all fit within the theme and hold to the goals and values of the company. Your curation should make who they are as easy to distinguish as possible.

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Locate Keywords

Keywords are also a vital aspect of Pinterest management services. If you want to become a Pinterest manager, you need to know how to locate keywords that will appeal to Google analytics and continue driving traffic towards the Pinterest board as users work through the site.

In a post, keywords:

  • Serve as a definition of what the post is about
  • Draw in search engines
  • Push your business upwards

Keywords are of the utmost importance when trying to break into the world of Pinterest for a popular account or company.

If you do not know what keywords are, it is vital to learn about them before you dive into this business. Keywords are what will push customers to your clients and ensure that you establish a professional business presence. Images write themselves if you pick the correct keywords. Keyword research is a vital part of post promotion and monitoring.

SEO is critical to any good Pinterest management service. The better you are acquainted with the goals of your audience, the more successful your career will be as a manager in the social media world. Ensure that you know the basics of SEO, as this knowledge will set you apart from less-experienced managers trying to dive into the clients available online.

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Audit and Optimize

A Pinterest marketing team knows that a Pinterest business can be complicated to handle. As a Pinterest manager, you should offer a Pinterest service for your client’s company that regularly optimizes and audits their site. This effort means examining the website thoroughly and ensuring that each aspect is up to par.

Auditing and optimizing a Pinterest website includes accomplishing tasks such as:

  • Establishing a business profile
  • Linking to Tailwind
  • Optimizing with Rich Pins
  • Making changes based on the algorithm and business goals

Auditing and optimizing the site is vital to its well-being.

Your job is to keep the Pinterest business running like a well-oiled machine. By regularly optimizing and auditing, you can keep up with the world as it changes and ensure that your account shows up in a search engine. The internet is constantly shifting, and its changes impact social media sites like Pinterest, too. You will need to work with the company to adapt on Pinterest.

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Create Graphics

A Pinterest manager is also in charge of managing and creating the graphics on a Pinterest account. They ensure that those on the site stop and click on links that lead them to the site. Having a unique style will draw people into your website and push the business out into the world of Pinterest.

A Pinterest manager will keep track of items such as:

  • Board titles, which are the names that define groups of images on a Pinterest page
  • Colors, which can help to establish the theme and tone of a company
  • Images, which can also establish the theme or draw eyes to the products sold

Graphics are what draw eyes to the site and keep fingers scrolling and clicking rather than moving on.

Once these posts are approved, it is the job of the Pinterest manager to curate and organize the pins until they look appealing to those scrolling through the business. Consistency is critical, and Pinterest managers should be familiar with sorting through, creating, and colorizing the page. Pinterest management in this aspect is fun to take on as a job.

Related: How to Make Money on Youtube Without Making Videos

Join Groups Boards and Tailwind Communities

Another task that you will be responsible for as a Pinterest manager is the act of joining boards, whether that may be Pinterest boards or Tailwind communities. Being a part of groups can boost your content, as fellow members may repost your pins and spread them on their pages.

When joining groups, you must become part of one in the same niche as the business you are managing. This match will increase your chance at visibility and appeal to the other members. The last thing you want to do is join a group that has nothing to do with the niche you are promoting.

Track Analytics

Perhaps the most critical task a Pinterest manager takes on is tracking analytics. This action means analyzing the traffic that comes in, whether in clicks, repins, or shares. Noting the flow of people through your page will let you know if your strategies are working. From there, you can alter your tactics to get more people on the page, experimenting and playing with different approaches.

Some examples of analytics you might take note of include:

  • Impressions, which are the views recorded on the page
  • Closeups, which include the times a user clicked or zoomed in on a photo
  • Save rate, which shows how many people save your photos
  • Total audience, which indicates the number of people viewing your page

These are just a few examples of analytics that you should keep a close eye on as a Pinterest manager.

If you try something new, note the analytics to see how they compare to the analytics of a previous strategy. You can see which one performed better overall and go from there. This effort might seem like a lot to do, but it is a step that any committed Pinterest manager should take. Analytics is a vital sneak peek into the mind of a potential customer. To your client, they are everything.

What is Pinterest

How to Become a Pinterest Manager and Make Money

Now that you know the duties of a Pinterest manager, we can discuss how you can turn this job into your full-time career. There are a few different routes and tips that can assist you in displaying your services to the world. Gaining clients is the only way to earn money as a Pinterest manager.

Keep reading to learn more about how you can become a Pinterest manager. There are many things you can do to get your services in the search result. All of them require a self-driven attitude and a determination to make this job happen.

Learn Everything You Can About Pinterest

If you know nothing about Pinterest and the traffic that flows through the site, you will have difficulty obtaining clients. To become a Pinterest manager, you need to learn everything you can about this site.

This task means gathering an understanding about:

  • Promoted pins
  • Pin descriptions
  • Pin graphics
  • Board title
  • Pinterest insights

Every aspect of Pinterest is critical to understand, as even the tiniest things can increase traffic to a page.

If you already have a Pinterest account, make yourself as familiar with the site as you can. Consider it your testing phase, exploring all the options and features you can access with your account. You can even try strategies for increased traffic on your own time, figuring out what works and what does not. This effort will help you serve a client better once you get moving.

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Create a Brand

Creating a brand will ensure that your clients know who you are before you work for them. You might advertise your work and brand image through YouTube videos and even promotional graphics. You can display the work you have done. You can also depict styles of work that you might accomplish for clients and their websites.

Your brand should have a core message, an existing Pinterest account, and interactivity on Pinterest group boards. The more people know who you are, the more likely you are to get clients. Group boards are a great way to garner a status in the Pinterest world before you begin gathering clients.

Work as a Pinterest VA

Being a Pinterest virtual assistant is another excellent path to becoming a Pinterest manager. This job is a little less intense than a manager position, but a Pinterest VA is a great stepping stone on your path up. As a Pinterest virtual assistant, you will help a business or blogger on Pinterest with many things they cannot handle on their own.

Virtual assistants on Pinterest generally help with tasks such as:

  • Boosting traffic to the account
  • Utilize proper images for pins
  • Grow followers
  • Optimize the site

A VA will take part in all of these tasks and more. Many of their jobs are similar to those that a Pinterest manager accomplishes.

Essentially, a Pinterest VA is a Pinterest manager with less experience. The more you work through the entire process of optimizing a Pinterest business, the more you will be able to earn. From there, you can devise new strategies, raise your prices, and shift into a Pinterest manager with the experience you gain. A virtual assistant is an excellent stepping stone into the more intense manager position.

Start a Blog

Another way you can get started as a Pinterest manager is by creating a blog. You can post anything you want, but it should look aesthetically pleasing and use marketing strategies to bring in an audience. Take time to optimize your blog and make it beautiful. You might even write posts centered around methods for organizing and managing a Pinterest business.

Once you have a large enough following on your blog, you can start to advertise your services. Those who follow you should feel comfortable with what you have posted and discussed, and they will be your first customers. You can play around with prices and make the transition to Pinterest manager.

Craft Your Own Pinterest Account

Lastly, you should ensure that your Pinterest account is up to par and looks as good as it can. If you attract clients, they will need to see that you are familiar with the site and capable of making a Pinterest board look beautiful. You should join groups, define your niche, and ensure that you use SEO to your advantage.

When putting yourself out there as a potential candidate for Pinterest manager, you can show other users your Pinterest account. Aim for businesses that use a similar style as your own to draw them in and convince them to select you as their Pinterest manager. The more professional your account looks, the better.

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How to Find Work as Pinterest Management

Working as a Pinterest manager can be a great way to make money online. However, it can seem intimidating for a new business to figure out where you can find work. After all, there are a million marketing services out there. How do you find a way to snag a client?

Read on to learn more about how you can find work as a Pinterest Manager. There are many different routes you can take. These depend on the Pinterest strategy you prefer and what you have access to in your workspace. Over time, you can work your way up to a full-time Pinterest manager.

Create a Website

Creating a website is critical in any career. Having a place with your information allows other users to view your skills and see previous clients you have worked with in the past. You can store sample work, blog posts, and your resume in one convenient location.

A website is also a great way to reveal your style. Potential customers can get to know you and how you operate before they speak with you for the first time. You can post rates on your website and even client reviews from people and companies you have worked for in the past. A website is a great place to prove you have what it takes to make a Pinterest account great for a business.

Use Social Media

Like websites, social media platforms are great places to showcase your talent. You can curate and optimize your posts, gathering a following that is appreciative of your style. Once you have a large enough following, you can advertise your services and gain clients directly through your social media account.

Some of the best platforms to establish yourself on include:

  • Instagram, a platform aimed at younger generations
  • Facebook, a platform aimed for middle-ages and older generations
  • Twitter, a platform centered around the use of words

All of these are excellent choices for creating an image for yourself that clients will enjoy. You will need to dissect the audience your style works with most and select the platform that clients you would want to work with use.

When using social media to break into the Pinterest world, ensure that your posts are styled in a way you would like to pursue. Prove your SEO skills and your reliability with scheduling. You can even link your site through your social media page, allowing followers access to your work history and more information should they decide to contact you.

Start Small

With any job, starting small is an excellent first step. You might check in Facebook groups or other similar gatherings to see if anyone needs a manager. You can start small, figuring out your rates as you go, and build your portfolio and experience. Your current clients can then recommend you to a new client.

Some of the best places to look for those in need of new services include:

  • Social media groups on site like Facebook and Twitter
  • Friends or family that use eye-catching pins for their business
  • Local companies that utilize Pinterest for their business

All of these are great places for you to start your career.

Over time, you will see noticeable and measurable results in your management skills. Starting small will also permit you to build a reputation that can grow your career in ways beyond what is possible without this experience.

Look At Freelancing Websites

Finally, you can try looking at freelancing sites for clients that require those who can help them with scheduling tools. Though it may not be as easy to find those who need help with Pinterest analytics on freelance sites, you never know. There is always a chance you might stumble across a perfect job opportunity.

Some of the best freelancing sites include:

  • Upwork, a company that connects freelancers with talent that can fill their job
  • Fiverr, which connects clients with freelancers based on offered tasks
  • Toptal, which is for experienced freelancers

All of these are reputable sites that you might be able to locate clients on. Each has a different way that they bring jobs to freelancers.

It does not hurt to look at freelancing pages, particularly for your Pinterest marketing business. If you are unsure where to start, checking out the available clients on freelance sites might do you well. Your profile can boost your Pinterest services and show potential clients all you can do.

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Is it Hard to Be a Pinterest Manager?

Knowing what to do as a Pinterest manager is one thing, but what about the difficulty level of this job? Is it hard to complete? If you are going to pursue a career as a Pinterest manager, you should know that it is not a simple task. There are many things you need to keep track of with this job. At the same time, you will need to e that you are staying up to company standards and moving forward with the ever-changing internet.

If you get easily stressed, this might not be the job for you. However, if you are someone who has excellent organization skills and is self-driven, a Pinterest manager is a title that will fit well. It is a lot of hard work, but it is a career that pays off in the end if you are willing to give it everything you have. It is a job best suited for a self-starter.

How Much Money Do Pinterest Managers Make?

Pinterest managers can make good money depending on your skills. Some Pinterest managers make over $100,000 a year by utilizing the social media to grow an audience. 

For freelancers, it’s possible to make over $25 per hour with this side hustle.

Final Thoughts on Working as a Pinterest Manager

Becoming a Pinterest manager is a unique way to provide services to other accounts. You are responsible for promoting content, products, and services for varying businesses. Making money by assisting a client get traffic to their sites can feel rewarding and wonderful. There is plenty of existing content out there with clients you can offer your services to in the future.

If you enjoy having a Pinterest account, you might as well create an online business out of using the social media platform. Other users can view your Pinterest profile and learn about your experience through your Pinterest presence. Other business owners have taken on this manager career and succeeded. With some experience in Pinterest traffic, there are many potential clients out there for you.

Forrest is a personal finance, entrepreneurship, and investing expert dedicated to helping others obtain life long wealth. He has a Bachelor's degree in business and has been featured in many popular publications including Forbes, Business Insider, Bankrate, CNET Money, and many others. To learn more about Forrest, visit the About Us Page for more info.
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