Sunday, October 25, 2020

Forrest McCall

Hey there! My name is Forrest McCall, the founder, blogger, editor, marketer, and everything else behind Don’t Work Another Day where my goal is to help others learn ways they can build wealth, save money, and develop streams of income so they too, can quit their day job and live life on their own terms. I am a millennial that has never eaten an avocado and with no plans to do so in the near future. I live in Louisville, Kentucky where I was born and raised.

Want to know more about the blog? Keep reading below!

I’ve always been an entrepreneur at heart.

While making my way through high school, I created my own eBay business selling just about anything – but mostly phone cases sourced directly from China. I made my way to over 600 positive feedback reviews. Because I was under the age of 18, most of my work was completed under my fathers info.

Did I make much money? Absolutely not. So I suspended the business less than a couple of years later at the age of 17.

What I learned:
The competition is fierce in the phone case business, and many manufacturers will list their items directly. Also, shipping can be dumb expensive.

During my senior year of high school, I partnered with my best friend, and cousin, starting a lawn care business that serviced the local area. We grew the business to over 35 weekly customers in one year.

Unfortunately, as I was heading off to college 76 miles away (at the University of Kentucky - Go Cats!), we decided to close the business and list it for sale.

We sold the business and equipment for over $15,000, which any 18 year old would be thrilled about.

What I learned:
Marketing is essential. As we grew the business, we were always looking for new and unique ways to grow. Some of our customers even came from Craigslist.

Then it was time for college. I initially began my college career as an Accounting major, something I enjoyed throughout high school.

During my sophomore year, I decided that accounting wasn’t my thing. I had always loved marketing and design so I switched major to Marketing.

At the same time, after a football tailgate, I came up with the idea of a party in a box solution, offering all of the necessities in an easy to carry case.

This birthed the company, The Party Box Co. I teamed up with my best friend for the second time. I received a loan from a family member for $7,750 to get started.

This money was primarily used for marketing. We sourced our products from several party supply manufactures and were going to use a box with a handle so that you could easily transport your party necessities.

Our initial goal was to use Kickstarter to gain funding to advance our business. We would use the marketing money to create an awesome website and professionally shot video.

Oh, and this logo. It cost us $750. Now that I do design work, I cringe that I ever spent this much money.

As we attempted to align the 3 members of the business, we never could seem to get everyone together to complete the Kickstarter video.

Eventually, the business fizzeled out. I personally repaid the $7,750 loan a couple of years later with my own money.

What I learned:
A) Don’t go all in until you’re ready.
B) Don’t mix family with business.
C) I was too young. I didn’t understand everything required to start a business successfully despite the copious amounts of research I had done.

Next up, I graduated college with my bachelors of science in Marketing.

While nearing the end of my college career, I was working for a small emergency lighting company doing some basic marketing tasks. And no, not the emergency exit signs, instead they created a product that keeps a light on in large buildings when the power goes out. Think schools, hospitals, jails. (Talk about niche!!)

At the time, they were looking for a new website. Having no idea how to build a website or anything related to web development, I decided to ask if I could create it.

I (slowly) learned the ins and outs of web design and development through various YouTube videos and books and eventually created a new website for them.

I also learned the basics of graphic design, videography, video editing, and all of the Adobe Suite.

I then received a job working for Churchill Downs on the TwinSpires marketing team. My main job function was CRM and managing email marketing.

Fast forward a couple of years to today.

I currently work as a digital marketing manager for a restaurant technology company in addition to managing Don’t Work Another Day.

Why Don’t Work Another Day?

After working 4 years in the corporate workforce, I’ve decided that 40 hours per week creating wealth for someone else isn’t worth the “security” that it provides.

I love the colleagues I work alongside, but the lack of flexibility and freedom is crushing.

I hope to help others learn ways they can build wealth, save money, and develop streams of income so they too, can quit their day job and live life on their own terms.

What I’ve Done Right

In the past few years, I have increased my income in several manners. My day job provides an above average income for most and I also rent out a portion of my home that provides an extra few hundred bucks per month. I have completed some freelance design work and want to increase this business as well.

Where I Need Help

As my income has risen, lifestyle creep plagues me occasionally.

Some of my biggest mistakes:

Purchasing a new car in 2017 (although I paid it off in 2019!)
– Purchasing a more expensive home than needed
– Purchasing a new Tempurpedic mattress
– Random purchases like clothes, electronics, and a Theragun Pro

What Forrest Likes:

– Not being told to “Run Forrest, Runnnnnnn”
– Anything and everything fitness related. This includes lifting weights, cycling, swimming, yoga, and yes, running.
– A good design
– Any challenge imaginable – Fun fact, I was a pescatarian for 2 years in college!!
– The environment and nature
– Investing, business, personal finances
– THE BEACH & hot weather
– Coffee of any kind
– Clothes offered in Tall sizes

What Forrest Hates:

– Roller coasters. Why do you want to feel like you’re about to die for 2 straight minutes?
– Television shows. I can’t stay focused for that long.
– Duke University or the University of Louisville
– Multi level marketing

Need Help?

I want to hear from you! Whether you have a question about your finances, life in general, or if you need help with web design, development, copywriting, or social media, I am here for you.

You can contact me via email at fmccall @ dontworkanotherday.com or on Twitter @DntWrkAnthrDay.

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